Oh My God! The Sky is Falling!
When, after 2004, the notion of a “troop surge” started to become something of a cliché, and the verb surge began to appear in more and more places, I had a shadowy, antagonistic response every time I came across it. But, like an itch that needs scratching but isn’t intense enough to force its way into your consciousness, troop surges remained at the periphery of my attention. And, until this morning, I never investigated if the prickly intuition I had about the phrase — that its unthinking repetition and proliferation in the media masks something more significant than just another shift in news-cycle language — were true. But, since I am somewhat without anything to do today — no announcements to copyedit, no desire to pound out several more pages on Arendt — I went to LexisNexis and looked into the use of “troop surge.”
From 1999 to 2003, a search for the phrase turns up nothing. The first article in the last 10 years to contain both “surge” and “troop,” “Relax, It’s Only a Surge,” occurs on February 05, 2004, in Washington Outlook. In it, the then chief of Central Command, John Abizaid, discusses the novel way that troops will be deployed in conflicts of the future:
“I would prefer [that a commander] should feel free to go to the secretary of Defense and say, ‘Look, we’re going to need a brigade here for probably 60 days for a certain operation.’ I think this concept of [employing] a combination of a base force in the region plus surge forces — to use things as you need them, and for all of the combatant commanders to have less ownership — is pretty important. You [can then] use surge forces to deal with specific military problems.”

This passive attack — which boils down to “oh really, why do you think that?” — on a received and baseless view may be more effective than more aggressive efforts.