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Newspaper Rhetoric

Whether you realize it or not, social networking is something you do every day. Each time you tell a friend about a good movie, bore a neighbor with pictures from your kid’s birthday party or catch up on gossip at work, you are reaching out to people you know to share ideas, experiences and information. The genius of social-networking websites such as MySpace and Facebook lies in their ability to capture the essence of these informal exchanges and distill them online into an expanding matrix of searchable, linked Web pages. Here

This paragraph contains all of the reasons why I do not like to read mainstream periodicals. First, there is the salesman-like false familiarity: whether I realize it or not, I get fed lies about my daily activities. Then there is the vapid topicality. If it isn’t thinking outside the box, economizing, or txting, it is giving someone a ring. The essentializing, casting into history, of novel forms of activity, such as social-networking, is common, all too common. And it makes them all the more easily exploited by the likes of Facebook. Every time you do any activity you are facebooking. Of course you are! Notice though with the decline of certain trends you do not see read a book in our list of everyday activies. Alas. MySpace and Facebook no longer need to distill the essence of the reading public, because the reading public is dead. But more aggravating than the feigned jocularity, the depthless technogeekery, and limp praise for the achievements of Our Great Markets, is the fact that this article does not explain why Facebook would be worth $6 or 15 billion.

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2 Responses

  1. Your social commentary is quite intelligent. There is a veneer of sarcasm to it that lends it a very appealing quality.

  2. It’s a veneer that covers only loathing.

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